The Pink Stuff

Learn About Us

The pink stuff - our history

Millions of people around the world love and trust The Pink Stuff Miracle Cleaning Paste to tackle tough cleaning tasks. However, did you know that The Miracle Paste dates back to the mid 1930’s?​ ​

Back in the 1930s the product was known as Chemico Household Cleanser and was sold in over 60 countries. Over time the product was affectionately known by consumers as ‘The Pink Stuff’ because it was pink in colour and in a pink tin.​ ​

During the 1980s the product was renamed Chemico The Pink Stuff to reflect consumer language. It was finally sold to Star Brands in 2012 and renamed Star Drops The Pink Stuff Miracle Cleaning Paste, as used today

Love Cleaning? Head over to our socials

Join the millions of people around the world who love and trust The Power of Pink! Follow us @cleanwithpinkstuff for cleaning motivation and tips!